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October 6, 2011

In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service. When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

— Steve Jobs

(via ArchDaily)

One Comment leave one →
  1. October 6, 2011 4:25 PM

    A solemn beginning to my day…I opened my apple to my first reading page of the day and there was his picture. It seemed an eloquent announcement to me.
    A true designer…thank you for this reminder of his conscientious nature. Aristotle said, “we are what we continually do. Excellence then is a matter of practise.”
    Thank you, Steven, for showing how it is done.

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